MEDIA BAROMETER VIDEO – GLOBAL TRANSITION IN THE AGE OF DIGITAL MEDIA
Technology | Media
There is perhaps no other industry that has seen as much change over the past two decades as the media sector. The advent of digital media, social media, user-produced content, and mobile platforms has revolutionized the way the sector operates. Given the large number of companies we serve worldwide, we felt we could best serve industry professionals by offering an in-depth look at what’s going on in the industry in both the U.S. and Europe. Last year, we published our first Media barometer focused on the largest European media companies. We highlighted in this edition the significant impacts of digital technology on the economics of the industry and corporate strategies. This year, we have extended our analysis to the 100 largest U.S. and European media companies and complemented our results with a review of their risk factors. Check out our video that details the study and visit: www.mazarsusa.com/mediabarometer for a copy of our study.