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Media Barometer 2014 – Challenged by Mobility and Multi-Screens

The Mazars Media Group

Over the last ten years, the media industry has seen revolutionary changes, particularly in the areas of consumer behavior, the rise of global internet connectivity, developments in mobile telephone and tablet usage and a marked increase in user-produced content. Media companies seized the opportunities presented by this new wave of digitalization, rethinking their business strategies to ensure steady growth. The third edition of our annual media barometer discusses changes in this fast-moving industry, analyzing performance in three key areas: revenue, profitability and cash.

“The main issue for media groups in 2015 will be effectively integrating continuously evolving digital technology, especially in terms of their ability to release content on all devices in real time.”

Guillaume Devaux, Partner in France

MediaBarometer2014-1
“In a multi-connected environment, the smartphone is clearly a growth driver for media companies, especially the ability to identify geographic location, which allows advertisers to manage their placement more easily and efficiently”

Victor Wahba, Partner in the U.S.

Revenue of the media industry as a whole continued to thrive, with an increase of 5%, in spite of unfavorable worldwide economic conditions. However, the performance gap between European and North American markets and major and other media companies is widening. Some companies also experienced shrinking profit margins as a result of implementing a new digital strategy – often less profitable initially, while revenue streams and general processes get up to speed.

MediaBarometer2014-2

 

MediaBarometer2014-3
Contents

  • General context: the economic crisis and new technology
  • Part 1: Strong sales stimulated by developing technology
  • Part 2: Profitability improving in North America; Europe struggling
  • Part 3: How are media companies using liquid assets?
  • What does the future hold? Increased convergence between activities in media